Corporate Vision
Every age is defined by the “kokoro” or hearts of individuals.
The heart of Hakuhodo is committed to understanding the inner complexities, intricacies and exquisite nature of the human experience.
What inspires? What delights? What fulfills? Redefining the traditional “consumer journey” as a sei-katsu-sha journey led by the heart.
Sei-katsu-sha Value Design shapes moments, harnessing creativity and technology to their fullest and transforming the commercial into the personal.
Designing Heartful Moments
A Sei-katsu-sha Value Design Collective
What is Sei-katsu-sha Value Design?
Driven by technological advances, touchpoints with
sei-katsu-sha are expanding in diverse ways, transcending traditional media frameworks.
Moving beyond the conventional boundaries of advertising and media, we aim to transform the moments when
sei-katsu-sha interact with these interfaces into heartful moments. Through our seven business domains, we design an exciting tomorrow for sei-katsu-sha and society.
- What are Sei-katsu-sha Interfaces?
- Driven by advances in digital technology and AI, all kinds of things in daily life—homes, automobiles, home appliances and more—are becoming connected, expanding possibilities for new experiences and services. A refrigerator could become a universal nutritionist. A car a travel advisor. And a smartphone your personal stylist. We refer to these touchpoints between sei-katsu-sha and companies as “sei-katsu-sha interfaces.”