Social Action

The Hakuhodo Group's social actions draw on the efforts of employees to achieve our goal of bringing joy and progress to sei-katsu-sha and society. While these actions take many forms, in general they involve:

  • co-activities with our clients, media companies and other business partners to resolve challenges that arise in our daily work and issues in society, or

  • our employees applying their professional skills, knowledge and creativity, to resolving challenges facing society.

Hakuhodo's twin philosophies―Sei-katsu-sha Insight and Partnership―provide the foundations on which the Hakuhodo Group's social actions are built. Sei-katsu-sha Insight compels us to ask ourselves what is truly beneficial for sei-katsu-sha and what is truly for the good of society, or sei-katsu-sha as a collective. Partnership encourages us to build long-lasting relationships and provide sustainable solutions in our social actions, just as we do in our business activities.

CSR report

2019 SDGs Collaboration Book

Social actions

Work for UN SDGs Supporting Students Tomosu Japan DINING OUT

Creating Hapiness: 2019 SDGs Collaboration Book

Creating Hapiness: 2019 SDGs Collaboration Book

The Hakuhodo DY Group has been proactively working to achieve the SDGs in partnership with our business partners since collaborating on development of the official Japanese language icons for the SDGs.

Creating Happiness: 2019 SEGs Collaboration Book introduces in digest form the Group’s sustainability initiatives and social actions undertaken by our employees individually for the happiness of sei-katsu-sha and society.

For activities that we were unable to include in the SDGs Collaboration Book, please also see our Social Action Case Studies Book.

https://www.hakuhodody-holdings.co.jp/assets/pdf/english/csr/2019/csr2019.pdf

Copywriting and creative work for the UN's Sustainable Development Goals

Copywriting and creative work for the UN's Sustainable Development Goals

Collaborating with the United Nations Information Centre, an organization tasked with raising public awareness of the Sustainable Development Goals (SDGs) in Japan, Hakuhodo in 2016 created the official Japanese language icons for the SDGs, and produced video for a public service announcement. Through a series of discussions with various international organizations, NGOs working in global cooperation, the Japan International Cooperation Agency and the Ministry of Foreign Affairs of Japan, we developed catch copy that would be easy to use by everyone.

https://www.hakuhodody-holdings.co.jp/english/csr/sdgs/

Proactive support for advertising and marketing education and training around the world

TAP PROJECT JAPAN: Using the power of design to tackle a social issue

Hakuhodo has long been a supporter of child education in Japan. Globally, the Hakuhodo Group works with universities and colleges in various countries to support the development of advertising and marketing-related curricula and provide up-to-the-minute training for students and future lecturers. Recent examples include: collaborating with Myanmar's National Management College over the course of three years to realize the country's first-ever advertising and marketing course and providing on-going support in the form of regular lectures and workshops; and providing hands-on training for master's students at Chulalongkorn Business School in Bangkok through a collaboration with a Hakuhodo Group company located in Thailand.

In addition, Hakuhodo has recently sent lecturers to universities in Korea and Russia, and also hosts visiting groups from universities from around the world at its head office several times a year.

Tomosu Japan website: Using insights from disaster relief activities for disaster prevention and disaster minimization

Tomosu Japan website: Using insights from disaster relief activities for disaster prevention and disaster minimization

Hakuhodo DY Group employees independently launched a wide range of initiatives in the aftermath of the 2011 Tohoku earthquake and tsunami to provide ongoing support to the affected areas and prepare for similar disasters in the future. The Tomosu Japan website was set up to ensure that insights gained by our employees from these endeavors could continue to be used long into the future.

http://www.hakuhodo.co.jp/tomosu/ (in Japanese)

DINING OUT: An outdoor fine dining experience created to give regional tourism a boost while showcasing the unique beauty of regional Japan

DINING OUT: An outdoor fine dining experience created to give regional tourism a boost while showcasing the unique beauty of regional Japan

DINING OUT is a pop-up outdoor fine dining restaurant that appears somewhere in Japan for just a few short days. The DINING OUT team scours the region where the next DINING OUT will be held for its unique assets and, together with top chefs, creators and members of the local community, reconsiders the particular food ingredients, natural environment and culture of the land from new perspectives, creating a new tourism asset in collaboration with government and local authorities, producers and other local partners. The concurrent development and marketing of new local products geared to tourists' gift-giving needs means that involvement does not end with the event itself, thus contributing to revitalizing the areas where DINING OUT is held.

DINING OUT is planned and operated by ONESTORY Inc., a Hakuhodo DY Media Partners Group company, with events held throughout Japan in collaboration with Hakuhodo Inc.

http://www.onestory-media.jp/diningout/ (in Japanese)

As part of the Hakuhodo DY Group, social actions undertaken by Hakuhodo Group companies are guided by the Hakuhodo DY Group's CSR policy. To read more, see: http://www.hakuhodody-holdings.co.jp/english/csr/