Sei-katsu-sha Centric Mindset (people-first mindset) is a philosophy for creating the future with people’s happiness at its core. We see each individual not as a mere consumer or data point, but as a whole human being, with their contradictions and inner conflicts—what we call a “sei-katsu-sha.” We first understand them from every angle and then imagine. Rather than simply responding to people’s voices, we envision bold, non-linear futures that go beyond what people themselves can imagine, and implement new ways of living and systems for society. By continually cycling through imagining, envisioning and implementing, we design new forms of happiness for people. That is the role of Sei-katsu-sha Centric Mindset.