Sei-katsu-sha Insight is the foundation of everything we do at Hakuhodo. It reminds us that people are more than consumers performing an economic function. They are sei-katsu-sha: fully rounded individuals living in an ever-changing society, each with their own unique lifestyles, aspirations and dreams. Sei-katsu-sha Insight drives us to view people in their entirety to gain deep insights that allow us to create new value.

Organizations and society, too, are made up of sei-katsu-sha, all with their own hopes and ambitions. Sei-katsu-sha aspirations are the seeds the future grows from.

By understanding these sei-katsu-sha aspirations more deeply than others, we are uniquely positioned to build connections between sei-katsu-sha, organizations and society.