Hakuhodo’s long-cherished philosophies are Sei-katsu-sha Insight and Partnership.

Viewing people in their entirety and studying them deeply is the starting point of our insight. Facing challenges and addressing them together with our clients as their partner is the starting point of our business.

Our lives have changed dramatically due to the COVID-19 pandemic.
With the rapid advance of complete digitalization, various new normals in the ways we work, study and live are being created.

Amidst these massive changes, Hakuhodo’s role is to create completely new values to help people and society move forward again. I believe we need to leverage the creativity we have honed over many years to bring forth Unimagined Ways that rebuild society.

I am convinced that our sei-katsu-sha insight is particularly meaningful today, when sei-katsu-sha’s values are set to change significantly.

Mindful of this role, we will work with our clients to create a better future.

Please look forward to more big things from us going forward.