Hakuhodo’s long-cherished philosophies are Sei-katsu-sha Insight and Partnership.

Viewing people in their entirety and studying them deeply is the starting point of our insight. Facing challenges and addressing them together with our clients as their partner is the starting point of our business.

The behavior of sei-katsu-sha and the processes of business have shifted dramatically in the last few years as a result of the pandemic. Advances in technology and transitions in people’s attitudes have brought about new waves of change in the ways we work, learn and live.

Amidst these massive transformations, Hakuhodo’s role is to create new values that will propel society and people’s lives toward a better future; to leverage the creativity we have honed over many years to bring forth Unimagined Ways that will rebuild our society.

At this time when sei-katsu-sha’s values are changing so significantly, I am certain that our sei-katsu-sha insight is a great advantage.

Working with our clients, we will apply ourselves to creating a better future.

Please look forward to more big things from us going forward.