Hakuhodo’s long-cherished philosophies are Sei-katsu-sha Insight and Partnership.

We start by viewing people in their entirety—as sei-katsu-sha, or individuals with their own lives, aspirations and dreams—and studying them deeply. Always taking the standpoint of sei-katsu-sha, we work together with diverse stakeholders to address challenges as a responsible partner.

We value people and their aspirations above all else. Organizations and society are made up of sei-katsu-sha, all with their own hopes and ambitions. These aspirations are the seeds the future grows from. By understanding sei-katsu-sha’s aspirations more deeply than others, we are uniquely positioned to build connections between sei-katsu-sha, organizations and society.

The behavior of sei-katsu-sha and the processes of business have been constantly changing in recent years. Advances in technology and transitions in people’s attitudes have brought about new waves of change in the ways we work, learn and live.

As a Sei-katsu-sha Value Design Company, Hakuhodo brings creativity we have honed over many years to bear across all sectors of society to drive change that positively impacts lives and society.

At this time when sei-katsu-sha’s values are changing so significantly, I am certain that our sei-katsu-sha insight is a great advantage.

Working with you all, we will apply ourselves to creating a better future.

Please look forward to more big things from us going forward.