Hakuhodo founded by Hironao Seki at 22 Kanda-Nabecho, Tokyo, as an advertising space broker for educational magazines.
Headquarters relocated to Kanda-Nishikicho.
Company reorganized as a stock company (kabushiki kaisha).
Hironao Seki becomes first President & Member of the Board.
Construction of new offices (Nishikicho Headquarters) completed.
The Hakuhodo Geppo (later Kohkoku) first published.
Company name changed to Hakuhodo Incorporated.
Account executive (AE) system introduced, pioneering cross-disciplinary teams responsible for specific clients.
Hakuhodo Declaration announced.
Hakuhodo Institute of Life and Living, Inc. established.
Cannes Lions International Advertising Festival Grand Prix awarded to “Menu of Lights” TV commercial for Matsushita Electric Industrial Co., Ltd.
Grand Design Partner corporate philosophy announced.
Cannes Lions International Advertising Festival Grand Prix awarded to “Hungry?” TV commercial for Nissin Food Products Co., Ltd.
Centenery of Hakuhodo's founding.
Market Design concept introduced.
Powerbranding corporate philosophy announced.
Hakuhodo awarded special 50th anniversary Lion at Cannes Lions International Advertising Festival.
Hakuhodo DY Holdings Inc., a joint holding company, established with Daiko Advertising Inc.and Yomiko Advertising Inc.
Hakuhodo made a fully owned subsidiary of Hakuhodo DY Holdings through a share transfer.
Hakuhodo DY Media Partners Inc. established.
Hakuhodo DY Holdings Inc. listed in the First Section of the Tokyo Stock Exchange.
New Group logo adopted.
Headquarters relocated to 5-3-1 Akasaka, Minato-ku, Tokyo.
New shared vision, Inventing the future with sei-katsu-sha, formulated by Hakuhodo and Hakuhodo DY Media Partners.
120th anniversary of Hakuhodo's founding.