EARTH MALL, an SDGs action platform that emerged from the OPEN 2030 PROJECT, is a large collaborative project that positions the SDGs as a major opportunity for society in the 21st century. Hakuhodo participates in the implementation of the EARTH MALL platform, which aims to realize a sustainable future through an activity familiar to sei-katsu-sha—shopping.
EARTH MALL, which offers around 120,000 products from certified brands, was launched on the Rakuten market online shopping website in 2018. In 2019, SDGs PARK and EARTH MALL events were conducted in partnership with JCI (Junior Chamber International) Japan.
Another initiative advanced through the EARTH MALL platform is a series of classes on how to change the future for the better through shopping. Promoted through elementary, junior high, and high schools across Japan, these classes teach students about the SDGs through the creation of advertisements for sustainable products.
We have more sustainability activities for EARTH MALL in the works, including projects focused on food and beauty in collaboration with our clients.