• News
• Awards

Tokyo—June 2, 2025— Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, are pleased to announce that the Hakuhodo Group has won three awards, including a Graphite Pencil (1 Graphite Pencil, 2 Wood Pencils) at D&AD Awards 2025.

A prestigious UK-based advertising competition, D&AD Awards was established in 1962 by the non-profit organization D&AD. D&AD Awards is considered one of the most influential awards celebrating excellence in design and advertising. The Graphite Pencil is said to be the D&AD Awards’ equivalent of a silver award, and the Wood Pencil the equivalent of a bronze award.

Awarded works

Uncle KFC’s Rice Bowl

• Graphite Pencil (Entertainment: Entertainment: Scripted Long Form)
  Advertiser: KFC Thailand
  Agency: Wolf BKK

No Smiles

• Wood Pencil (Craft: Sound Design & Use of Music: Artist & Brand Collaboration)
  Advertiser: McDonald’s Japan
  Agency: TBWA\HAKUHODO

Pride Code

• Wood Pencil (Advertising: Press & Outdoor: Interactive Poster Adverts)
  Advertiser: Spotify / The Asahi Shimbun
  Agency: TBWA\HAKUHODO

For further details, visit the D&AD Awards website:
https://www.dandad.org/en/d-ad-awards/

Read news release