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Tokyo—May 23, 2025—We are pleased to announce that the Hakuhodo DY Group has won six awards, including a Best of Discipline Pencil (1 Best of Discipline, 2 Gold, 2 Silver, 1 Bronze) at The One Show 2025.

One of the world’s premier advertising competitions, The One Show is held by New York-based non-profit organization The One Club for Art & Copy (founded 1975) to promote excellence in advertising creativity.

Awarded works

No Smiles

• Best of Discipline (Music & Sound Craft)
• Gold (Music & Sound Craft: Artist / Brand Collaboration)
• Silver (Branded Entertainment: Music Videos)
  Advertiser: McDonald’s Japan
  Agency: TBWA\HAKUHODO / ROBOT COMMUNICATIONS

Uncle KFC’s Rice Bowl

• Gold (Branded Entertainment: Use of Humor)

• Silver (Branded Entertainment: Long Form Video / Single)
  Advertiser: KFC Thailand
  Agency: Wolf BKK / Suneta House

Au Pied de Cochon Branding

• Bronze (Design: Packaging / Mass-market)
  Advertiser: Au Pied de Cochon
  Agency: Sid Lee

For further details, visit the The One Show website.
https://www.oneclub.org/theoneshow/showcase/2025/

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