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Tokyo—May 22, 2025—We are delighted to announce that the Hakuhodo DY Group has won four awards (1 Silver, 3 Bronze) at the ADC 104th Annual Awards.

Presented by the Art Directors Club (ADC) in New York, which was founded in 1920, the ADC Annual Awards honor the best in commercial advertising and design as judged by the same standards as fine art. They are the world’s longest-running international awards for advertising.

Awarded works

Au Pied de Cochon Branding

• Silver (Food – Series)
  Advertiser: Au Pied de Cochon
  Agency: Sid Lee

No Smiles

• Bronze (Branded Content / Entertainment / Online Video – Long Form)
  Advertiser: McDonald’s Japan
  Agencies: TBWA\HAKUHODO / ROBOT COMMUNICATIONS Inc.

The Symphony Plotter

• Bronze (Innovation)
  Advertiser: Japan Philharmonic Orchestra
  Agencies: TBWA\HAKUHODO / digimo Inc. / Hakuhodo Product’s Inc. / Y’s Inc.

Pride Code

Bronze (Out of Home / Poster – Series)
Advertiser: Spotify Japan
Agencies: TBWA\HAKUHODO / TYO Monster

To learn more, please visit the ADC Awards website:
https://www.oneclub.org/adcawards/

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