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Tokyo—May 8, 2025—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that Hakuhodo Group companies have won 11 awards, including a Grand Prix (1 Grand Prix, 1 Gold, 9 Bronze), at Spikes Asia 2025, one of the largest advertising festivals in the Asia-Pacific region.

In their 39th iteration this year, Spikes Asia 2025 drew 2,759 entries across 24 categories.

Awarded works

No Smiles

• Grand Prix (Entertainment: Partnerships with Talent)
• Gold (Music: Influencer & Co-Creation)
• Bronze (Brand Experience & Activation: Social Behaviour & Cultural Insight)
• Bronze (Creative Strategy: Collaboration)
  Advertiser McDonald’s Japan
  Agency: TBWA\HAKUHODO

True Blue Textile Project

• Bronze (Design: Lifestyle, Fashion, Leisure, Sports & Outdoor)
• Bronze (Industry Craft: Art Direction: Brand & Communications Design)
  Advertiser: Kyocera Corporation
  Agency: TBWA\HAKUHODO

Pride Code

• Bronze (Direct: Media/Entertainment)
• Bronze (Outdoor: Corporate Purpose & Social Responsibility)
  Advertisers: Spotify/The Asahi Shimbun
  Agency: TBWA\HAKUHODO

Tale of The Dragon’s Tail

• Bronze (Outdoor: Use of Humour)
  Advertiser: Kinryu Ramen
  Agency: Hakuhodo Inc.

The Symphony Plotter

• Bronze (Digital Craft: Digital Illustration & Image Design)
  Advertiser: Japan Philharmonic Orchestra
  Agency: TBWA\HAKUHODO

Drift Dream

• Bronze (Film Craft: Achievement in Production)
  Advertiser: Toyota Gazoo Racing
  Agency: SIX Inc.

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