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Tokyo—June 19, 2025—Hakuhodo Inc., an integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that the Hakuhodo Group has won three awards (2 Gold, 1 Silver) at New York Festivals Advertising Awards 2025.

Established in 1957, New York Festivals is a collection of related international advertising competitions with a long history. The New York Festivals Advertising Awards is known for honoring highly socially responsible works each year, having established the United Nations Awards in collaboration with the United Nations.

Awarded work

Uncle KFC’s Rice Bowl

• Gold (Small Agency: Best Use: Pushing Culture (Formerly Brave Work/Brave Client))
• Gold (Branded Content/Entertainment: Best Use: Humor)
• Silver (Small Agency: Best Use: Pushing Culture (Formerly Brave Work/Brave Client))
  Advertiser: KFC Thailand
  Agency: Wolf BKK

For further details, visit the New York Festivals Advertising Awards website:
https://home.nyfadvertising.com/

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