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Tokyo—April 4, 2023—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that the Hakuhodo Group picked up 12 awards at the ADFEST 2023. In all, the Group brought home five Gold, three Silver, and four Bronze.

ADFEST, one of the Asia-Pacific region’s most prestigious advertising awards, drew 1,699 entries this year, which competed in 20 categories.

Awards won

Gold

• Brand Experience Lotus: Events
• Entertainment Lotus: Experiential
• Media Lotus: Use of Events
  Title: ProPILOT Mop
  Advertiser: Nissan Motor Co., Ltd.
  Agency: TBWA\HAKUHODO

• Design Lotus: Product Design: Innovative & Sustainable Design
  Title: Kiyasuku / Easy to Wear, Just for You
  Advertiser: Co-wardrobe
  Agencies: Hakuhodo Kettle Inc., Hakuhodo Inc.

• Design Lotus: Exhibitions, Events & Public Environment
  Title: The Model City 1:1 Scale
  Advertiser: Shizuoka City
  Agencies: Hakuhodo Kettle Inc., dea inc.

Silver

• Brand Experience Lotus: Touchpoint Technology & Tech-led Brand Experience
• PR Lotus: Implementation: Use of Events
  Title: ProPILOT Mop
  Advertiser: Nissan Motor Co., Ltd.
  Agency: TBWA\HAKUHODO

• Radio & Audio Lotus: Audio Craft: Use of Music
  Title: Journa-Rhythm
  Advertiser: The Asahi Shimbun Company
  Agency: TBWA\HAKUHODO

Bronze

• Commerce Lotus: Innovative Commerce
  Title: Kiyasuku / Easy to Wear, Just for You
  Advertiser: Co-wardrobe
  Agencies: Hakuhodo Kettle Inc., Hakuhodo Inc.

• Entertainment Lotus: Digital, Social & Emerging Technology
  Title: ProPILOT Mop
  Advertiser: Nissan Motor Co., Ltd.
  Agency: TBWA\HAKUHODO

• Outdoor Lotus: Billboard, Ambient & Other Outdoor: Ambient: Special Build
  Title: The Model City 1:1 Scale
  Advertiser: Shizuoka City
  Agencies: Hakuhodo Kettle Inc., dea inc.

• PR Lotus: Digital & Social: Use of Social
  Title: The Unofficial Launch
  Advertiser: adidas Japan K.K.
  Agency: TBWA\HAKUHODO

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