• News
• Awards

Tokyo—June 25, 2026—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that the Hakuhodo Group has won 10 awards (1 Grand, 3 Gold, 4 Silver, 2 Bronze) at New York Festivals Advertising Awards 2026.

Established in 1957, New York Festivals is a collection of related international advertising competitions with a long history. Held in collaboration with the United Nations, the New York Festivals Advertising Awards is known for honoring highly socially responsible works each year.

Awarded works

Radio Time Machine

• Grand (The Future Now: Best Use: Innovation)
• Gold (The Future Now: Best Use: Innovation)
• Silver (The Future Now: Craft & Execution: Generative Audio/Augmented Audio)
  Advertiser: Nichiigakkan Co., Ltd.
  Agency: TBWA\HAKUHODO

The Kaprao Criminals

• Gold (Small Agency: Best Use: Pushing Culture)
• Silver (Real Ass Ads AKA the RAAS: Products & Services: Retail & QSR)
• Silver (Film: Products & Services: Restaurants/Fast Food)
• Bronze (Small Agency: Best Use: Branded Content & Entertainment)
  Advertiser: KFC Thailand
  Agency: Wolf BKK

Cheer Signs

• Gold (Sports: Best Use: Diversity, Equity, and Inclusion)
• Bronze (Avant-Garde/Innovative: Avant-Garde/Innovative: Live Experience)
  Advertisers: Tokyo Metropolitan Government, NHK Enterprises, Inc., NHK Global Media Services, Inc.
  Agency: TBWA\HAKUHODO

CRAFTMAN, SHIPS

• Silver (Film Craft: Animation)
  Advertiser: SHIPS Ltd.
  Agencies: HAKUHODO Gravity Inc., HAKUHODO CABIN Inc.

For further details, visit the New York Festivals Advertising Awards website:
https://home.nyfadvertising.com/

Read news release