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Tokyo—May 27, 2026—Hakuhodo Inc., the world’s second largest advertising company, is pleased to announce that the Hakuhodo Group has won 12 awards, including Best of Discipline (1 Best of Discipline, 2 Gold, 4 Silver, 5 Bronze) at the ADC 105th Annual Awards held in New York.

Presented by the Art Directors Club (ADC) in New York, which was founded in 1920, the ADC Annual Awards honor the best in commercial advertising and design as judged by the same standards as fine art. They are the world’s longest-running international awards for advertising.

Awarded works

Smart Eye Camera

• Best of Discipline (Best of Product Design)
• Gold (Health / Wellness: Design for Good / Health / Wellness)
• Gold (Product Design: Science / Medical Products)
• Bronze (Health / Wellness: Brand / Communication Design / Product Design)
  Advertiser: OUI Inc.
  Agency: TBWA\HAKUHODO

GO! GR SUPRA SAFETY CAR

• Silver (Advertising: Craft in Video / Special Effects – Single)
• Bronze (Advertising: Craft in Video / Animation – Single)
• Bronze (Motion / Film Craft: Craft in Motion / Film / Visual Effects)
  Advertiser: Toyota Motor Corporation
  Agencies: SIX Inc., Hakuhodo Inc.

Project: MEMORY CARD

• Silver (Gaming: Marketing / Campaign)
• Bronze (Motion / Film Craft: Craft in Motion / Film / Animation)
  Advertiser: PlayStation
  Agencies: SIX Inc., Hakuhodo Inc.

Cheer Signs

• Silver (Experiential Design: Design for Good / Experiential Design)
• Bronze (Experiential Design: Live Experience Design / Events / Concerts)
  Advertiser: Tokyo Metropolitan Government
  Agency: TBWA\HAKUHODO

CRAFTMAN, SHIPS

• Silver (Brand / Communication Design: Promotional / Wildcard)
  Advertiser: SHIPS Ltd.
  Agencies: HAKUHODO Gravity Inc., HAKUHODO CABIN Inc.

For further details, visit the ADC Annual Awards website:
https://adcawards.org/

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