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Tokyo—March 24, 2026—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is delighted to announce that the Hakuhodo Group has won 15 category awards, including four Grand Prix (4 Grand Prix, 4 Gold, 4 Silver, 3 Bronze) at Spikes Asia 2026, one of the largest advertising festivals in the Asia-Pacific region. The Group also won four special awards, including Agency of the Year by Market / Japan, which recognize the best agencies in each country/region. In addition, Hakuhodo Group teams won Gold and Silver in the Young Spikes Competitions for young creators.

In its 40th iteration this year, Spikes Asia 2026 drew 2,544 entries from the Asia-Pacific region across 25 categories.

Awarded works

Category awards

PROJECT: MEMORY CARD
• Grand Prix (Music: Influencer & Co-Creation)
• Bronze (Gaming: Influencer & Co-Creation)
Advertiser: PlayStation
Agencies: SIX Inc., Hakuhodo Inc.

Smart Eye Camera
• Grand Prix (Innovation: Product Innovation)
• Bronze (Design: Inclusive Design)
Advertiser: OUI Inc.
Agencies: TBWA\HAKUHODO, OUI Inc.

No Smiles
• Grand Prix (Creative Effectiveness: Market Disruption)
Advertiser: McDonald’s Japan
Agency: TBWA\HAKUHODO

CRAFTMAN.SHIPS
• Grand Prix (Industry Craft: Art Direction: Brand & Communications Design)
Advertiser: SHIPS Ltd.
Agencies: HAKUHODO Gravity Inc., HAKUHODO CABIN Inc.

Cheer Signs
• Gold (Design: Inclusive Design)
• Gold (Innovation: Societal Innovation)
• Silver (PR: Cultural Engagement)
• Bronze (Entertainment: Diversity & Inclusion in Sport)
Advertiser: Tokyo Metropolitan Government
Agency: TBWA\HAKUHODO

The Kaprao Criminals
• Gold (Film: Social Behaviour)
• Silver (Film: Travel, Leisure, Retail, Restaurants & Fast Food Chains)
Advertiser: KFC Thailand
Agency: Wolf BKK

Sakura Scan (Sakura AI Camera)
• Gold (Creative Strategy: Cultural Engagement)
Advertiser: Kirin Brewery Co., Ltd.
Agencies: Hakuhodo Inc., CATCH Inc., ENOAD Inc., Scapes Inc., Hachigatsu Inc.

Laptop Bento (FMVentoU)
• Silver (Media: Small-Scale Media)
• Silver (Media: Retail Media)
Advertiser: Fujitsu Client Computing Ltd.
Agency: Hakuhodo Inc.

Young Spikes Competitions

MOAUCTION
• Gold (Young Spikes Integrated Competition)
Entrants: Yasuko Kawaguchi (Hakuhodo Creative Vox Inc.), Yijia Wang (Hakuhodo Inc.)

#BEERforMOUSTACHE
• Silver (Young Spikes Integrated Competition)
Entrants: Tomoaki Uchiyama (Happy Hours Hakuhodo Inc.), Yusuke Wakata (Hakuhodo Inc.)

Special Awards

TBWA\HAKUHODO
• Agency of the Year by Market / Japan
• First place: Strategy & Effectiveness Agency of the Year
• Third place: Asia-Pacific Agency of the Year

Hakuhodo Inc.
• Third place: Network of the Year

For further details, visit the Spikes Asia website:
https://www.spikes.asia/

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