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Tokyo—June 24, 2025—Hakuhodo Inc., an integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that the Hakuhodo Group has won two Silver Lions at Cannes Lions International Festival of Creativity 2025.

Founded in 1954 and held in the city of Cannes in the South of France, Cannes Lions is one of the world’s largest festivals of advertising and communication. It attracts over 20,000 entries each year. This year, its 72nd, 26,900 works were entered.

Awarded works

Project: Memory Card

• Silver (Entertainment: Entertainment Lions For Gaming: Audio-Visual Content)
  Advertiser: Sony Interactive Entertainment Inc.
  Agency: SIX Inc., Hakuhodo Inc.

No Smiles

• Silver (Strategy: Creative Effectiveness: Market Disruption)
  Advertiser: McDonald’s Japan
  Agency: TBWA\HAKUHODO

For further details, visit the Cannes Lions website: https://www.canneslions.com/

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