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Tokyo—December 19, 2025—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that the Hakuhodo Group has won 17 awards, including Gold (Agency categories: 3 Gold, 7 Silver, 3 Bronze; People categories: 4 winners) at Agency of the Year 2025, hosted by Campaign Asia-Pacific, Asia’s largest advertising magazine.

Launched in 1994 and held for over 30 years, the Agency of the Year awards are the most prestigious awards celebrating advertising agencies, their people and their work, in the Asia-Pacific region. Awardees are selected based on a comprehensive assessment of their business performance and contributions to the advertising/communications industry, and recognized for their innovation and excellence in specialized fields such as media, digital, PR and marketing communications.

 

Awards won

JAPAN/KOREA

TBWA\HAKUHODO

• Agency
  Gold: Japan Creative Agency of the Year
  Gold: Japan/Korea Best Culture
  Silver: Japan Media Agency of the Year
  Silver: Japan/Korea Event Marketing Agency of the Year
  Silver: Japan/Korea Talent Development Programme of the Year
• People
  Winner: Juri Itsuki (Account Director): Japan/Korea Account Person of the Year
  Winner: Daisuke Tanaka (Strategic Planning Director): Japan/Korea Strategic/Brand Planner of the Year
  Winner: Shohei Oishi (Creative Director): Japan/Korea Young Creative Person of the Year
  Commendation: Wataru Uchida (President and CEO): Japan/Korea Agency Head of the Year
  Commendation: Kyoko Yonezawa (Head of Innovation): Japan/Korea Creative Leader of the Year
  Commendation: Yuta Hagi (Investment Planner): Japan/Korea Young Achiever of the Year

DISCO (an in-house content lab of TBWA\HAKUHODO)

• Agency
  Gold: Japan/Korea Production Company of the Year

 

SOUTHEAST ASIA

Wolf BKK

• Agency
  Silver: Southeast Asia B2C Marketing Agency of the Year
  Bronze: Thailand Creative Agency of the Year

IdeasXMachina Hakuhodo

• Agency
  Silver: Southeast Asia Talent Development Programme of the Year
  Bronze: Southeast Asia CSR Achievement of the Year

NJYN, IdeasXMachina Hakuhodo

• People
  Winner: Robin “Go” Estargo (Associate Creative Director): Southeast Asia Young Achiever of the Year

BRAND-Y (a business unit of IdeasXMachina)

• Agency
  Silver: Southeast Asia Market Research Agency of the Year

 

GREATER CHINA

Pilot Hakuhodo

• Agency
  Silver: Taiwan PR Agency of the Year

 

SOUTH ASIA

PMG India

• Agency
  Bronze: South Asia Event Marketing Agency of the Year

 

APAC / NETWORK

• Agency
  Commendation: Asia-Pacific Talent Development Programme of the Year

 

For further details, visit the Agency of the Year website: https://aoyawards.com/

 

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