• News
• Awards

Tokyo—May 28, 2026—We are pleased to announce that the Hakuhodo DY Group has won four awards, including Gold (1 Gold, 1 Silver, 2 Bronze) at The One Show 2026.

One of the world’s premier advertising competitions, The One Show is held by New York-based non-profit organization The One Club for Art & Copy (founded 1975) to promote excellence in advertising creativity.

Awarded works

CRAFTMAN, SHIPS

• Gold (Design & Branding: Craft / Animation)
  Advertiser: SHIPS Ltd.
  Agencies: HAKUHODO Gravity Inc., HAKUHODO CABIN Inc.

BATTLEFIELD 6: Destruction Receipts

• Silver (Gaming: Innovation / New Ideas in Gaming)
  Advertiser: Electronic Arts
  Agency: Sid Lee

CHEER SIGNS

• Bronze (Experiential & Immersive: Experiential & Immersive for Good)
  Advertiser: Tokyo Metropolitan Government
  Agency: TBWA\HAKUHODO

Smart Eye Camera

• Bronze (IP & Product Design: Products for Good)
  Advertiser: OUI Inc.
  Agency: TBWA\HAKUHODO

For further details, visit The One Show’s website.
https://oneshow.org/

Read news release