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Tokyo—June 5, 2026June 12, 2026—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that the Hakuhodo Group has won seven awards, including Graphite Pencils (2 Graphite Pencils, 5 Wood Pencils), at D&AD Awards 2026.

A prestigious UK-based advertising competition, D&AD Awards was established in 1962 by the non-profit organization D&AD. D&AD Awards is considered one of the most influential awards celebrating excellence in design and advertising. The Graphite Pencil is said to be the D&AD Awards’ equivalent of a silver award, and the Wood Pencil the equivalent of a bronze award.

Award winning works

Project: MEMORY CARD

• Graphite Pencil ( Craft: Animation: 3D Digital)
• Wood Pencil (Craft: Animation : Characters & Creatures)
  Advertiser: PlayStation
  Agencies: SIX Inc., Hakuhodo Inc.

Smart Eye Camera

• Graphite Pencil ( Design: Product Design: IP)
  Advertiser: OUI Inc.
  Agency: TBWA\HAKUHODO

TIGRIS – Condensed Identity

• Wood Pencil ( Craft: Typography: Integrated)
• Wood Pencil ( Branding: New Brand Identity: Enterprise <10)
  Advertiser: TIGRIS JAPAN Inc.
  Agency: Hakuhodo Inc.

Cheer Signs

• Wood Pencil ( Culture: Cultural Influence: Sport & Esports)
  Advertisers: Tokyo Metropolitan Government, NHK Global Media Services
  Agency: TBWA\HAKUHODO

Black Records

• Wood Pencil ( Design: Spatial Design: Retail Interiors)
  Advertiser: BMSG, Inc.
  Agency: SIX Inc.

For further details, visit the D&AD Awards website
https://www.dandad.org/awards

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