Fourth Survey of Sei-katsu-sha Concerning COVID-19 (July 2020)

Jul. 16, 2020
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Degree of freedom of life scores 61.4 pts in July, up around 4 pts since last month, marking its highest score
Anxieties about health and the economy largely unchanged, Degree of activity restriction eases in eating out and shopping
Even as the shift from “at home” to “outside” progresses gradually, around 70% don’t have summer travel plans

Hakuhodo Institute of Life and Living (headquarters: Tokyo), a think tank of Hakuhodo Inc., conducted its fourth “Survey of Sei-katsu-sha Concerning COVID-19” in July 2020 to understand sei-katsu-sha’s attitudes and behaviors as the new coronavirus spread recently. The survey was conducted July 2–6, 2020 in the Greater Tokyo, Greater Nagoya (Aichi, Mie and Gifu Prefectures) and Hanshin (Osaka, Kyoto, Hyogo and Nara Prefectures) areas, targeting 1,500 males and females aged 20–69. Some questionnaire items have been surveyed since March. See p17 for the survey outlines.

When we asked sei-katsu-sha to rate their freedom of life under current circumstances if their normal life prior to the spread of COVID-19 rated 100 points, the result was 61.4 points. With restrictions on travel between prefectures lifted on June 19, this score rose 4.4 points from the June survey, returning the highest score among the four surveys conducted so far.

We also asked about 41 items respondents may be feeling anxious about, activities they may be restricting and behaviors they may have changed as a result of the spread of COVID-19. In Degree of anxiety, scores for such items as Feel anxious about the economy stalling (83.1%) remain about the same as in the June survey. In Degree of activity restriction, all items, including Refrain from eating out (74.8%), dropped since June. In addition, in Degree of behavioral change, there were both score increases and decreases, but decreases in scores for indoor activities, such as Refrain from going out and enjoy pastimes I can do at home (71.1%), were noticeable. People are gradually relaxing restrictions on their behavior, indicating that the shift from “at home” to “outside” continues, but 69.8% of respondents said they Don’t have any particular plans to travel domestically or internationally this summer.

This survey will be conducted regularly for the time being (The survey content may be changed depending on changes in circumstances).

Click here for more details on this research

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