Third Survey of Sei-katsu-sha Concerning COVID-19 (June 2020)

Jun. 18, 2020
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Degree of freedom of life up around 6 pts since last month 57.0 pts, following the lifting of the state of emergency
Anxieties about health and the economy ease, as has restricting eating out and shopping
Sei-katsu-sha’s behavior gradually shifting from “at home” to “outside”

Hakuhodo Institute of Life and Living, a think tank of Hakuhodo Inc., in June 2020 conducted its third “Survey of Sei-katsu-sha Concerning COVID-19” to understand sei-katsu-sha’s attitudes and behaviors as the new coronavirus has spread. The survey was conducted June 4–8, 2020 in the Greater Tokyo, Greater Nagoya (Aichi, Mie and Gifu Prefectures) and Hanshin (Osaka, Kyoto, Hyogo and Nara Prefectures) areas, targeting 1,500 males and females aged 20–69. Some questionnaire items have been surveyed since March. See p14 for the survey outlines.

When we asked sei-katsu-sha to rate their freedom of life under current circumstances if their normal life prior to the spread of COVID-19 rated 100 points, the result was 57.0 points. Coming on the heels of the government lifting the state of emergency on May 25, this is an increase of 5.9 points since the May survey.

We also asked about 41 items respondents may be feeling anxious about, activities they may be restricting and behaviors they may have changed as a result of the spread of COVID-19. In Degree of anxiety, scores for such items as Feel anxious about the economy stalling (83.0%) remain high, but were lower than in the May survey. In Degree of activity restriction, many items, including Refrain from eating out (83.8%), dropped significantly since the May survey. In Degree of behavioral change, change was uneven, with Refrain from going out and enjoy pastimes I can do at home (77.3%) dropping, while Enjoy leisure activities outdoors where people don’t gather (38.9%) rose.

These changes suggest that restrictions on behavior are easing slightly as anxiety lessens, and sei-katsu-sha are gradually shifting their activities from at home to outside.

Note: This survey will be conducted regularly for the time being (The survey content may be changed depending on circumstances).

Click here for more details on this research

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