TBWA\HAKUHODO wins Grande at ADFEST 2022

Apr. 21, 2022
  • News
  • Awards

Hakuhodo Group awarded 1 Grande, 1 Gold, 4 Silver, 4 Bronze

Tokyo—April 21, 2022—Hakuhodo Inc., the world’s third largest advertising company, is pleased to announce that TBWA\HAKUHODO was awarded a Grande in the Branded Entertainment category at the ADFEST 2022 virtual awards ceremony, held online April 7. The Hakuhodo Group picked up 10 awards in total (1 Grande, 1 Gold, 4 Silver, 4 Bronze).

One of the Asia-Pacific region’s premier advertising awards, ADFEST this year drew 1,311 entries from 27 cities. Awards were given in 20 categories.

Awards won

Grande

  • Branded Entertainment Lotus: Use of Music Content
    Title: THE FIRST TAKE
    Advertiser: THE FIRST TAKE MUSIC
    Agency: TBWA\HAKUHODO

Gold

  • Branded Entertainment Lotus: Use of Interactive & Social Media
    Title: Pale Blue Letter
    Advertiser: Sony Music Labels Inc. / REISSUE RECORDS Inc.
    Agency: SIX Inc. / Hakuhodo Kettle Inc. / Hakuhodo Inc.

Silver

  • Design Lotus: Resilience Through Creativity
    Title: 30sOAP
    Advertiser: Dreams Inc.
    Agency: TBWA\HAKUHODO
  • Effective Lotus: Effective Lotus: Campaign Success
    Title: THE FIRST TAKE
    Advertiser: THE FIRST TAKE MUSIC
    Agency: TBWA\HAKUHODO
  • Film Craft Lotus: Animation (In-Camera or Digital)
    Title: Hair album
    Advertiser: Takara Belmont Corporation
    Agency: Hakuhodo Inc.
  • Mobile Lotus: Video, Viral VDO & Interactive VDO
    Title: Record Music Video
    Advertiser: inMusic Japan K.K.
    Agency: HYTEK Inc.

Bronze

  • Design Lotus: Product Design: Consumer Products
    Title: 30sOAP
    Advertiser: Dreams Inc.
    Agency: TBWA\HAKUHODO
  • Design Lotus: Product Design: Innovative & Sustainable Design
    Title: edish: Giving Eternal Life to Food Containers
    Advertiser: Marubeni Corporation
    Agency: Hakuhodo Inc.
  • Film Lotus: Internet Film: Retail, Travel, Leisure & Communication Media
    Title: Guilty Free Festival
    Advertiser: Central Department Store Ltd.
    Agency: Wolf Bkk
  • Print & Outdoor Craft Lotus: Use of Photography/Digital Image
    Title: Intoxicating Sounds Posters
    Advertiser: Japan Philharmonic Orchestra
    Agency: TBWA\HAKUHODO

Read news release

SHARE
Back to News & Insights

Related content