Hakuhodo Group companies bag 16 awards at Spikes Asia 2022

Mar. 18, 2022
  • News
  • Awards

Tokyo—March 18, 2022—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that Hakuhodo Group companies have picked up 1 Gold, 4 Silver and 11 Bronze prizes at Spikes Asia 2022, one of the Asia-Pacific’s largest advertising festivals.

The contest drew 3,043 entries this year. The 639 works that passed through to the final judging competed in 24 categories.

Awards won

Gold

  • Brand Experience & Activation: Touchpoints & Technology
    Title: Hi Toilet
    Advertiser: The Nippon Foundation
    Agency: TBWA\HAKUHODO

Silver

  • Digital Craft: Form
    Title: Pray to the Great Buddha
    Advertiser: Sony Music Entertainment (Japan) Inc.
    Agency: SIX Inc. / Hakuhodo Kettle Inc. / Hakuhodo Inc.
  • Healthcare: Health & Wellness: Awareness & Advocacy
    Title: 30SOAP
    Advertiser: Dreams Inc.
    Agency: TBWA\HAKUHODO
  • Mobile: Use of Mobile
    Title: Pale Blue Letter
    Advertiser: Sony Music Labels Inc. / Reissue Records Inc.
    Agency: SIX Inc. / Hakuhodo Kettle Inc. / Hakuhodo Inc.
  • Music: Community
    Title: Pale Blue Letter
    Advertiser: Sony Music Labels Inc. / Reissue Records Inc.
    Agency: SIX Inc. / Hakuhodo Kettle Inc. / Hakuhodo Inc.

Bronze

  • Design: Communication Design
    Title: Flavour of Home
    Advertiser: Sushi Sei
    Agency: Hakuhodo Indonesia
  • Digital Craft: Form
    Title: Pale Blue Letter
    Advertiser: Sony Music Labels Inc. / Reissue Records Inc.
    Agency: SIX Inc. / Hakuhodo Kettle Inc. / Hakuhodo Inc.
  • Film Craft: Post-Production
    Title: Hair Album
    Advertiser: Takara Belmont Corporation
    Agency: Hakuhodo Inc.
  • Social & Influencer: Social Content Marketing
    Title: The Zoo on Zoom
    Advertiser: Morinaga Milk Industry Co., Ltd.
    Agency: Hakuhodo Inc.
  • Industry Craft: Art Direction (1 of 4)
    Title: Sake Sushi House (Flavour of Home)
    Advertiser: Sushi Sei
    Agency: Hakuhodo Indonesia
  • Industry Craft: Art Direction (2 of 4)
    Title: Tamago Sushi House (Flavour of Home)
    Advertiser: Sushi Sei
    Agency: Hakuhodo Indonesia
  • Industry Craft: Art Direction (3 of 4)
    Title: Ika Sushi House (Flavour of Home)
    Advertiser: Sushi Sei
    Agency: Hakuhodo Indonesia
  • Industry Craft: Art Direction (4 of 4)
    Title: Maguro Sushi House (Flavour of Home)
    Advertiser: Sushi Sei
    Agency: Hakuhodo Indonesia
  • Industry Craft: Illustration (1 of 3)
    Title: Sake Sushi House (Flavour of Home)
    Advertiser: Sushi Sei
    Agency: Hakuhodo Indonesia
  • Industry Craft: Illustration (2 of 3)
    Title: Tamago Sushi House (Flavour of Home)
    Advertiser: Sushi Sei
    Agency: Hakuhodo Indonesia
  • Industry Craft: Illustration (3 of 3)
    Title: Tako Sushi House (Flavour of Home)
    Advertiser: Sushi Sei
    Agency: Hakuhodo Indonesia

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