Tokyo—July 9, 2021—Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that the Hakuhodo Group has won two Bronze at Cannes Lions International Festival of Creativity 2020/2021.
One of the world’s most prestigious awards for advertising, Cannes Lions was cancelled in 2020 due to the coronavirus pandemic. In 2021, entries from both 2020 and 2021, a total of 29,074 entries from 90 countries, were judged and 982 works from 53 countries awarded prizes. Seminars and award presentation ceremonies were held online across the five days June 21–25.
In the Young Lions competitions, where national teams of two young creators aged 30 and under go head-to-head, a team from Hakuhodo Group member United Communications Group selected to represent Taiwan won Bronze in the Digital competition.
• Digital Craft
Title: Mori Building Urban Lab
Advertiser: Mori Building Co., Ltd.
Agency: SIX Inc.
• Health & Wellness
Advertiser: Dreams Inc.
Young Lions Digital Competition
Fan Hao Tseng, United Communications Group
Chia Hsuan Lin, United Communications Group