Sei-katsu-sha attitudes after two years living with the pandemic:
61.5% want to maintain their current lifestyle even after the pandemic subsides,
up 5.2 points from last year
Reasons: I’m concerned about infectious diseases, I’m used to my current lifestyle,
I can live a life where my time is full and fulfilling, I’m comfortable with a life where I don’t meet others
Hakuhodo Institute of Life and Living, a think tank of Hakuhodo Inc., has conducted its “Survey of Sei-katsu-sha Concerning COVID-19” monthly since April 2020. In the latest survey, conducted in April, we also asked sei-katsu-sha about their intention of maintaining their current lifestyle and new things they have noticed after around two years of the pandemic. The survey was conducted April 1–4, targeting 1,500 males and females aged 20–69 in the Greater Tokyo (Tokyo, Kanagawa, Chiba, Saitama and Ibaraki Prefectures), Greater Nagoya (Aichi, Mie and Gifu Prefectures), and Hanshin (Osaka, Kyoto, Hyogo and Nara Prefectures) areas. See p. 9 for the survey outline.