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We are pleased to announce that i-dac Indonesia, Hakuhodo Digital Indonesia and Hakuhodo International Indonesia (HIID), part of the Hakuhodo International Collective, have been awarded 11 awards at Marketing-Interactive MOB-EX Awards 2025, including i-dac Indonesia being crowned MOB-EX “Best of Show-Agency” category.

In its 13th year, Marketing-Interactive’s MOB-EX Awards celebrates the most effective, creative and innovative mobile marketing campaigns, evaluated exclusively by an independent panel comprised of senior client-side marketers and mobile experts.

“Our purpose has always been to create campaigns that make life brighter through ideas that uplift people. These acknowledgements reflect our commitment in delivering that purpose across every form of communication. We are grateful to our clients and partners for their trust, and to all HIID members for the high spirit in building synergy and creating meaningful work together.” said Devi Attamimi, Group CEO of Hakuhodo International Indonesia.

“We are grateful to receive ‘Best of Show – Agency’ at the Mob-Ex Awards for the second consecutive time! This achievement recognizes the strong collaboration we share with our clients—Indofood, Telkomsel, and JICAF—and with our media partners and our creative team. Our hard work including many sleepless nights during the campaign development and execution, actually paid off, leading to impactful results. We believe great ideas have no boundaries, bringing them to life that truly makes them shine.” Said Fitri Rizayati, Corporate Planning Lead Hakuhodo International Indonesia & Managing Director of i-dac Indonesia.

“Together with Telkomsel, we transformed The Most Important Unimportant Call into more than just a campaign, it became a movement that resonates deeply across audiences and platforms. This recognition is not only a celebration of creative excellence, but also a testament to the strength of collaboration between client and agency in shaping ideas that truly matter.” Added Linda Mutiara, General Manager of Hakuhodo Digital Indonesia.

List of awards won by i-dac Indonesia, Hakuhodo Digital Indonesia and Hakuhodo International Indonesia are as follows:

MOB-EX Best of Show-Agency: i-dac Indonesia

The Most Important Unimportant Call
Category: Best Insights-Driven Mobile Campaign
Award: GOLD
Advertiser: Telkomsel
Agency: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia

The Most Important Unimportant Call
Category: Best Mobile Viral Marketing Campaign
Award: SILVER
Advertiser: Telkomsel
Agency: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia

Sweetness That Lasts
Category: Best Original Content
Award: BRONZE
Advertiser: Indomie
Agency: i-dac Indonesia, DAX, Hakuhodo International Indonesia

The Limitless Street Gallery
Category: Best Use of Geofencing
Award: SILVER
Advertiser: Jakarta Illustration & Creative Arts Fair (JICAF)
Agency: i-dac Indonesia, Hakuhodo International Indonesia, Glance

Sweetness That Lasts
Category: Best Use of In-App Advertising
Award: GOLD
Advertiser: Indofood CBP Sukses Makmur
Agency: i-dac Indonesia, DAX, Hakuhodo International Indonesia

Italy Taste on Your Soap Opera
Category: Best Use of In-App Advertising
Award: SILVER
Advertiser: Indofood CBP Sukses Makmur
Agency: i-dac Indonesia, DAX, Hakuhodo International Indonesia

The Most Important Unimportant Call
Category: Best Use of Social Channels
Award: SILVER
Advertiser: Telkomsel
Agency: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia

The Most Important Unimportant Call
Category: Best Use of Video
Award: GOLD
Advertiser: Telkomsel
Agency: i-dac Indonesia, Hakuhodo Digital Indonesia, Hakuhodo International Indonesia

The Spicy Maze
Category: Most Engaging Mobile Campaign
Award: GOLD
Advertiser: Indofood CBP Sukses Makmur
Agency: i-dac Indonesia, DAX, Hakuhodo International Indonesia, dentsu Creative

The Spicy Maze
Category: Best Campaign – Consumer Goods
Award: GOLD
Advertiser: Indofood CBP Sukses Makmur
Agency: i-dac Indonesia, DAX, Hakuhodo International Indonesia, dentsu Creative

Marketing-Interactive MOB-EX Awards 2025 winners link:
2025 Winners – Mob-Ex Awards SG 2025