Hakuhodo Group wins 24 awards at The One Show 2024

May 27, 2024
  • News
  • Awards

Tokyo—May 27, 2024—Hakuhodo Inc., an integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that the Hakuhodo Group has won 24 awards, including 8 Gold (8 Gold, 9 Silver, 7 Bronze) at The One Show 2024.

One of the world’s premier advertising competitions, The One Show is held by New York-based non-profit organization The One Club for Art & Copy (founded 1975) to promote excellence in advertising creativity.


Awarded works


  • Gold (Design: B2B Communications)
  • Gold (Print & Promotional: Physical Products & Apparel)
  • Gold (Direct Marketing: Craft / Art Direction)
  • Gold (Direct Marketing: B2B Communications)
  • Silver (Health & Wellness: Craft / Art Direction)
  • Silver (Health & Wellness: Promotional Items)
  • Silver (Design: Packaging / Specialty / Limited Edition)
  • Silver (Direct Marketing: Product Packaging)
  • Silver (Design: Craft / Art Direction)
  • Bronze (Direct Marketing: Direct Marketing for Good)
  • Bronze (Direct Marketing: Craft / Printing / Production)
    Advertiser: AIZOME
    Agencies: Hakuhodo Inc. / Serviceplan

Shellmet (also sold under the name Hotamet)

  • Gold (Design: Packaging / Sustainable)
  • Gold (Design: Innovation / New Ideas in Design)
  • Gold (IP & Product Design: Innovation / New Ideas in IP & Product Design)
  • Silver (IP & Product Design: Products for Good)
  • Bronze (Creative Effectiveness: Creative Effectiveness / CSR)
    Advertiser: Koushi Chemical Industry Co., Ltd.

A Train of Memories

  • Gold (Moving Image Craft & Production: Special Effects / Single)
  • Silver (Film & Video: TV, VOD, & Online / Over 90 Seconds – Single)
  • Bronze (Moving Image Craft & Production: Production Design)
    Advertiser: Sotetsu Holdings Inc.
    Agencies: good design company / SIX Inc. / Hakuhodo Inc. / Hakuhodo Kettle Inc.

The Air Drummer

  • Silver (Film & Video: Cinema Advertising)
  • Bronze (Branded Entertainment: Use of Humor)
    Advertiser: Robinson Department Store
    Agency: Wolf BKK

Play Has No Limits Feat. King Gnu

  • Silver (Gaming: Craft / VFX & Animation)
    Advertiser: Sony Interactive Entertainment Inc.
    Agencies: SIX Inc., Hakuhodo Inc., Hakuhodo Kettle Inc.


  • Bronze (Direct Marketing: Experiential / In-Person Events)
    Advertiser: Nissan Motor Co., Ltd.

Wild Moment

  • Bronze (Design: Craft / Photography)
    Advertiser: Toyota Motor Corporation
    Agency: SIX Inc.


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