Tokyo—June 6, 2023—Hakuhodo Inc., a leading integrated marketing and innovation company headquartered in Tokyo, is pleased to announce that Hakuhodo Group companies won two awards—a Future Impact Pencil and a Wood Pencil—at D&AD Awards 2023.
One of the most prestigious advertising competitions in the world, the D&AD Awards were established in 1962 by the UK non-profit D&AD organization.
The D&AD Impact Award takes a different direction from other D&AD Awards. It aims to discover and promote creative ideas and initiatives with the impact to drive change toward a better society and sustainable future.
The Future Impact Pencil is the top award in the Future Impact category of the D&AD Impact Award and is for early-stage designs and initiatives recognized for their potential to drive change. The Hakuhodo Group had the only entry from Japan to win a Future Impact Pencil at this year’s awards.
The Wood Pencil is said to be the D&AD Awards’ equivalent to a bronze award.
Future Impact Pencil