August 2021 Survey of Sei-katsu-sha Concerning COVID-19

Aug. 20, 2021
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August Degree of freedom of life score is 54.7 points, down slightly since last month
Activity restriction has not risen, even as anxiety rises slightly in the face of increasing cases

Hakuhodo Institute of Life and Living, a think tank of Hakuhodo Inc., conducted its “Survey of Sei-katsu-sha Concerning COVID-19” in August 2021 to understand sei-katsu-sha’s attitudes and behaviors during the coronavirus. The survey was conducted August 2–4, 2021 in the Greater Tokyo (Tokyo, Kanagawa, Chiba, Saitama and Ibaraki Prefectures), Greater Nagoya (Aichi, Mie and Gifu Prefectures) and Hanshin (Osaka, Kyoto, Hyogo and Nara Prefectures) areas, targeting 1,500 males and females aged 20–69. See p. 8 for the survey outline.

Conditions prior to the survey: A fourth state of emergency was declared for Tokyo on July 12. The Pre-emergency Measures to Prevent the Spread of COVID-19 continued in Saitama, Chiba, Kanagawa and Osaka Prefectures. The Tokyo Olympic Games opened on July 23 amidst the state of emergency. Cases rose daily from the end of July (in Tokyo, they were 2,848 on July 27 and 4,058 on July 31), and the national daily caseload broke the 10,000 mark on July 29. On the same day, the state of emergency was extended in Tokyo and expanded to Saitama, Chiba, Kanagawa and Osaka Prefectures, and the decision was made to apply the Pre-emergency Measures to Hokkaido, Ishikawa, Kyoto, Hyogo and Fukuoka Prefectures (both commencing August 2). The survey was conducted amid all of this.


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