July 2021 Survey of Sei-katsu-sha Concerning COVID-19

Jul. 19, 2021
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Hakuhodo Institute of Life and Living, a think tank of Hakuhodo Inc., conducted its “Survey of Sei-katsu-sha Concerning COVID-19” in July 2021 to understand sei-katsu-sha’s attitudes and behaviors during the coronavirus. The survey was conducted July 1–5, 2021 in the Greater Tokyo (Tokyo, Kanagawa, Chiba, Saitama and Ibaraki Prefectures), Greater Nagoya (Aichi, Mie and Gifu Prefectures) and Hanshin (Osaka, Kyoto, Hyogo and Nara Prefectures) areas, targeting 1,500 males and females aged 20–69. See p. 8 for the survey outline.

Conditions prior to the survey: States of emergency that were ongoing since the end of April were lifted on June 20 everywhere except in Okinawa Prefecture (Hokkaido, Tokyo, Aichi, Kyoto, Osaka, Hyogo and Fukuoka Prefectures moved to Pre-emergency Measures to Prevent the Spread of COVID-19. Saitama, Chiba and Kanagawa Prefectures remained under Pre-emergency Measures). However, even before the lifting of the states of emergency, the media was reporting every day that footfall was increasing in all regions and infections were rising again in Tokyo. Although vaccination of the elderly was progressing smoothly, new bookings for workplace vaccinations were suspended. In addition to mutant variants, increasing footfall and the rising caseload in Tokyo, the survey was conducted amid increasing information about the holding of the Olympic Games (Note: the decision to declare a fourth state of emergency in Tokyo was made on July 8, after the survey was conducted).


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