Tokyo—December 7, 2019—Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that Takahiro Hosoda, Executive Creative Director at TBWA\HAKUHODO, and Edge Montero, Managing Director at IdeasXMachina Advertising, Inc., have been named in Campaign Asia-Pacific magazine’s 40 Under 40 2020. Forty young marketing and media industry leaders are selected each year by the magazine, Asia’s largest marketing industry journal.
TBWA\HAKUHODO’s Takahiro Hosoda, who heads up the company’s 70-person-strong creative division, has devoted himself to pushing and implementing innovation. Wielding Disruption, TBWA\HAKUHODO’s method for imagining new possibilities and visionary ideas by challenging conventional wisdom and overturning assumptions and prejudices, Hosoda has given birth to many unconventional ideas and provided clients with superior solutions.
Campaign recognized Hosoda saying, “believing in, practicing and teaching about disruption has made Takahiro Hosoda one of APAC’s most awarded creatives.”
Edge Montero has drawn attention as a next-generation managing director at Philippines brand agency IdeasXMachina Advertising. Montero has a long track record of acquiring new clients in account service, winning the firm trust of clients. Besides this stellar account acquisition record, he drew high praise for his focus on nurturing talent in the advertising industry, including actively recruiting new talent, including new graduates, during the pandemic, when many companies have been forced to scale back recruiting.