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Originally published on Little Black Book

We are excited to share that three works from the Hakuhodo group have been featured in Little Black Book’s “53 Cannes Contenders from Asia” article.

Kentaro Kimura, International Chief Creative Officer, Hakuhodo, says, “At Hakuhodo, we believe that the most valuable thing for creativity is to bring about meaningful change for people through strategy, ideas, or execution. No matter how advanced AI becomes, it is people who drive our economy and society.”

Kirin Brewery “Sakura Scan”
Hakuhodo

Seiko “A Gift of Time”
Godfrey Dadich Partners & Hakuhodo

Suntory “The Sync Ad”
Hakuhodo & TBWA\HAKUHODO

Little Black Book article:
https://lbbonline.com/news/Cannes-Contenders-2025-Asia