Hakuhodo DY Group wins Gold, 6 other Lions, at Cannes Lions 2024

Jun. 28, 2024
  • News
  • Awards

Plus Silver in the Young Lions Media Competition

Tokyo—June 28, 2024—Hakuhodo DY Holdings Inc. and Hakuhodo Inc. are pleased to announce that Hakuhodo DY Group companies have won a Gold Lion and six Bronze Lions at the Cannes Lions International Festival of Creativity 2024.

Founded in 1954 and held in the southern French city of Cannes, Cannes Lions is one of the world’s largest festivals of advertising and communication. It attracts over 20,000 entries each year. This year, its 71st, 26,753 works were entered.

In addition, a Hakuhodo team representing Japan won Silver in the Young Lions Media Competition. The Young Lions Competitions are for young creatives thirty or under, who enter in teams of two representing their country.


Awarded works

No Smiles

  • Gold (Engagement: Social & Influencer: Culture & Context (Single-Market Campaign))
  • Bronze (Classic: Audio & Radio: Culture & Context (Social Behaviour & Cultural Insight))
  • Bronze (Entertainment: Entertainment Lions for Music: Partnerships (Partnerships with Music Talent))
    Advertiser: McDonald’s Japan

Play Has No Limits feat. King Gnu

  • Bronze (Entertainment: Entertainment Lions for Gaming: Branded Content for Gaming (Audio-Visual Content))
    Advertiser: Sony Interactive Entertainment Inc.
    Agencies: SIX Inc., Hakuhodo Inc., Hakuhodo Kettle Inc.

AIZOME WASTECARE™ Industrial Waste — Certified As Skincare.

  • Bronze (Experience: Brand Experience & Activation: Sectors (Consumer Services/Business to Business))
    Advertiser: AIZOME
    Agencies: Serviceplan, Hakuhodo Inc.

The Family Cookvault

  • Bronze (Craft: Design: Communication Design (Books))
    Advertiser: IGA (Sobeys)
    Agency: Sid Lee

Go For Launch

  • Bronze (Classic: Film: Culture & Context (Challenger Brand))
    Advertiser: CP Chicken
    Agency: Wolf BKK


  • Silver, Young Lions Media Competition
    Seri Morikawa and Hinako Kawai, Hakuhodo Inc., Japan


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