Tokyo—June 26, 2020—Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that the Hakuhodo Group has been named the No. 2 Regional Agency of the Decade for Asia in the Lions Creativity Report of the Decade, announced at Cannes Lions International Festival of Creativity’s Lions Live.
Featuring a variety of sessions and a showcase of previous award-winning work, Lions Live was held by Cannes Lions online June 22–26. Cannes Lions tabulated data on winning works from the decade 2010–2019, announcing agencies that won large numbers of awards and honoring their achievements.
The Hakuhodo Group was recognized for continuously winning awards and consistently providing work of a high standard across the last ten years.
The winners were announced for the following six global awards and six regional awards:
Holding Company of the Decade
Network of the Decade
Agency of the Decade
Independent Agency of the Decade
Palme d’Or of the Decade
Brand Marketer of the Decade
Regional Agency of the Decade – North America
Regional Agency of the Decade – Latin America
Regional Agency of the Decade – Asia
Regional Agency of the Decade – Pacific
Regional Agency of the Decade – Europe
Regional Agency of the Decade – MEA
Held in Cannes, France, Cannes Lions is the world’s largest advertising and communications event. Judging in the usual categories and the Festival itself were cancelled this year due to the global spread of COVID-19.