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Tokyo—June 4, 2020—Hakuhodo DY Holdings Inc. and Hakuhodo Inc. are pleased to announce that Hakuhodo DY Group company SIX Inc. has won Boutique Agency of the Year, a special award, at the ADC 99th Annual Awards in New York. Hakuhodo DY Group companies also won three Silver and three Bronze awards.

Presented by the Art Directors Club, which was founded in New York, USA in 1920, the ADC Annual Awards judge advertising and design by the same standards as fine art. They are the world’s longest-running international awards for advertising.

Awards won

Boutique Agency of the Year

SIX Inc.

Silver Cube

• Spatial Design: Spatial Design / Installation Design
Title: Mori Building Urban Lab
Advertiser: Mori Building Co., Ltd.
Agency: SIX Inc.

• Brand / Communication Design: Branding / Branding Systems / Identities – Integrated
Title: CN100 – A Moving Celebration
Advertiser: Canadian National Railway Company (CN)
Agency: Sid Lee / Montreal

• Experiential Design: Design for Good / Experiential Design
Title: The Impactful Reminder
Advertiser: Vision Zero Project and the City of Montreal
Agency: Sid Lee / Montreal

Bronze Cube

• Experiential Design: Environmental Design / Exhibition Design
Title: The Impactful Reminder
Advertiser: Vision Zero Project and the City of Montreal
Agency: Sid Lee / Montreal

• Interactive: Social Media / Twitter
Title: Fact Avalanche
Advertiser: Protect Our Winters Canada
Agency: Sid Lee / Montreal

• Integrated: Integrated / Digital
Title: Bucket Bangers
Advertiser: KFC France SAS
Agency: Sid Lee / Paris

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