Hakuhodo International recently held Hakuhodo Digital Network Summit 2023, a two day in-person event bringing together the leading digital agencies across the Hakuhodo global network. Eighteen agencies representing 13 countries and regions, and a total of 62 people converged in Bangkok, Thailand, making it the largest in-person digital event held by Hakuhodo International.
Hakuhodo’s digital network has been rapidly expanding over the past few years, most recently with Kingdom Digital (Malaysia) joining the Hakuhodo family, along with the launch last year of H+, a cross-company strategic organization. With the demand for digital marketing increasing at a staggering rate, laying the groundwork for potential collaborations across the network and the exchange of knowledge, is needed now more than ever.
After gathering online for the past three years, this was the first time for the entire Hakuhodo digital network to gather in person. To foster and build new connections across the Hakuhodo global network, attendees took part in special tailored programs and a workshop with the overarching theme of “Fearless Collaboration.”
The Hakuhodo group offers a wide array of solutions and services in the digital field. Below is a brief introduction of the strengths and capabilities of the digital agencies across the Hakuhodo global network, listed by country.
Hakuhodo launched H+, a digital cross-company strategic organization that works closely with Hakuhodo’s Tokyo Headquarters and multiple markets across Asia. The H+ mission is to empower the digital future for client marketers by creating brand experiences that evolve as multi-faceted lifestyles shaped with each passing day and interaction, uncovering latent demand and encouraging new preferences and actions. H+ leverages the resources of its network companies and partners to provide solutions for each of these areas:
Established in 2009, AdGlobal360 uses cutting-edge mar-tech to build digital brand narratives for clients. By applying artificial intelligence to digital creative production; machine learning to personalization; and the Internet of Things to customer journey digitization; AdGlobal360 is ushering in a new age of digital marketing by capturing the right marketing moment with the right message.
Hakuhodo India Group
Hakuhodo established a presence in India in January 2000 and now has three brand agencies in the country: Hakuhodo.Sync, Hakuhodo.Lync and Hakuhodo.Wyng.
Together, members of the Hakuhodo India Group offer the entire spectrum of advertising, marketing and media services. Combining the inherent strength of an Indian entrepreneurial approach with the rigor of Japanese processes, the Hakuhodo India Group applies a media-neutral approach to create new thinking and magical transformation for partner clients and brands. It works together with clients to provide innovative solutions and ideas that go beyond conventional thinking.
MA&TH Entertainment Network
MA&TH combines over 20 years of experience from Marching Ants and Trigger Happy, both leading creative agencies that have continuously revolutionized marketing solutions in the Indian and regional entertainment industry. As an award-winning group, MA&TH provides clients with end-to-end integrated solutions, including strategy, creative (print and audio visual), content creation, events and digital campaigns.
H:Digital Indonesia is full-service digital marketing agency established in 2018. It is an expert in digital insight, strategy, design, development, and social media marketing. Data driven and adaptable to changes, H:Digital Indonesia creates fully engaging experiences for its clients’ audiences.
The mission at DAC is to empower the digital future of the world we live in, making it more dynamic, while enriching its potential. As a pioneer in the internet business and with the knowledge of a digital expert, DAC offers future-ready ideas backed by technology, with the flexibility to respond to the constantly changing digital world.
Believing in the power of digital technology and the richness it brings, DAC’s promise is this: To help build a society where people and businesses that have never met before come together to envision a better world.
Info Cubic Japan
Info Cubic joined the DAC Group in 2022. From building awareness with social media to implementing digital ads, and multi-lingual creative planning, Info Cubic focuses on providing global digital marketing support to companies in Asia seeking to expand their overseas channels.
Established in 2007, Kingdom Digital is an award-winning digital creative agency headquartered in Malaysia, with a growing presence in Southeast Asia. As the preferred agency in this region, Kingdom Digital has helped many brands to engage with their target audience by humanizing the way they present themselves and the way they speak to their customers, providing end-to-end strategic creative services, from strategy planning to ideation, creative execution, and technology development.
Established in 1996 with extensive experience in various consumer and corporate industries, Hakuhodo/BCI offers integrated marketing communication services with expertise in people-centered experiential communications. Hakuhodo/BCI is now one of the very few agencies in the Philippines that offers data-driven marketing powered by Hakuhodo Inc. in Tokyo.
Having made Singapore home in 1973, Hakuhodo (Singapore) has since grown into a full-service communications agency group with in-house media planning and buying capabilities, a full suite of digital and social offerings, and strategic and effective creative teams capable of both local and regional amplifications.
PMG Asia Pacific
PMG offers a comprehensive suite of integrated marketing communications solutions to help clients operate dynamically and smartly across the Asia Pacific. PMG believes that passion makes great ideas, which are then transformed into reality using proven processes, and amplified through smart technology.
With 18 offices across the region, in-depth local market knowledge helps clients create solutions that effectively communicate to their customers in a personalized manner, while empowering them with global reach. Headquartered in Singapore, PMG is driven by more than 400 passionate and talented people, our heartbeat, in 12 countries across the region.
Growww Hakuhodo Group
Growww Hakuhodo Group is comprised of five leading Taiwanese marketing brands: United Communications Group, KY-Post, Pilot Group, Interplan Group and Medialand. Together, they provide marketing services including brand and corporate advertising, creativity, media, public relations, exhibitions and events. Growww Hakuhodo Group is also the only listed integrated marketing company in Taiwan. The Group employs more than 700 people and has won the trust of many clients through professional services, rich experience and group synergy.
Winter Egency is a top digital agency in Thailand. Born digital in 2007, it provides full-service digital marketing, centering on data-driven solutions. With the philosophy “Winter Egency pushes digital boundaries,” the team continuously strives to expand expertise to drive clients’ success.
A full-service digital marketing agency, DSquare delivers meaningful through-the-line brand experiences, empowers brand strategy and creativity in social and digital environments, and provides services in data management platforms, system integration and customer data visualization.
Hakuhodo Digital Vietnam
Having become deeply embedded in sei-katsu-sha*’s lifestyles, technology integrates marketing communications today. Hakuhodo Digital Vietnam is primed to create truly integrated communications with digital at their core. These shape experiences, touch emotions and move people to action. Hakuhodo Digital Vietnam’s team of dedicated and enthusiastic digital experts is constantly on the lookout for the best possible solutions for our client partners.
* “Sei-katsu-sha” is a term we use to describe people not simply as consumers, but as fully rounded individuals with their own lifestyles, aspirations and dreams.