Hakuhodo and Ars Electronica, an Austrian cultural, educational and scientific institute active in the field of new media art, have collaborated since 2014, co-creating ideas to shape the future together with members of the artistic and corporate communities. Several ideas to come out of this collaboration are already in the process of being implemented in society.
The two companies collaborated again this March in Hakuhodo Brand & Innovation Design’s Art Thinking Forum Tokyo: Transformation for Whom?, an online talk event featuring guest speakers active in the art-industry collaboration domain.
Intended as an opportunity to reconsider the purpose of digital transformation (DX), which continues to be in the spotlight, the event debated how to respond to questions that art puts to society, such as who transformation belongs to and what life will look like after the tech revolution.
In a session held on the first day of the event, Gerfried Stocker, Co-CEO and Artistic Director of Ars Electronica, Tim Brown, Chair of global design and innovation firm IDEO and Vice Chair of the kyu Collective, and Hisashi Fujii, Director and Senior Corporate Officer at Hakuhodo, redefined the DX currently taking place in broader terms, as a digital revolution, discussing sei-katsu-sha* experience creation and social design in terms beyond Art Thinking and Design Thinking. Video of the session is now available to view online.
* “Sei-katsu-sha” is a term we use to describe people not simply as consumers, but as fully rounded individuals with their own lifestyles, aspirations and dreams.