From content consumers to brand believers.

India is YouTube’s biggest stage, with 476 million viewers and counting. But while the audience was all in, advertisers were still watching from the sidelines.

The challenge: Convert this unmatched fandom into advertiser confidence.

The solution: YouTube Brandcast 2024—not a conference, but a cultural spectacle.

India’s top creators brought stories to life on stage. Advertisers gave real-world testimonials of success. Immersive zones showcased YouTube’s influence, reach, and AI solutions. Themed experiences celebrated India’s creator-led culture.

The results: A +9 pt lift in brand perception. A +4 pt increase in intent to invest. A +14 pt surge in confidence for YouTube AI.

Advertisers didn’t just see the numbers. They felt the movement. “There’s Only One YouTube” was no longer just a tagline—it became a belief.