MEEMITMAK Co., Ltd.The Scent That Gives You the Scene

Wolf BKK

Description

 

“The Scent That Gives You the Scene” shifts the spotlight from the presenter to everyday people who wear MITH fragrances, giving them their own moment in the scene, just like a presenter would. In Thai, the word “scene” carries a double meaning: not only a cinematic scene, but also the moment someone shines in real life.

 

The film breaks away from conventional celebrity-driven fragrance advertising by celebrating the ordinary people who are usually behind the camera, giving them the chance to become the presenters instead. Actress and model Baifern proudly passes her presenter spotlight to the production crew and even the service staff. The real director and the real client also appear in the film, reinforcing the authentic “The Scent That Gives You the Scene” spirit.

Awards

  • 2026 ADFEST: 3 Silver (Digital & Social: Film & Series: Social Film; Entertainment: Brand Partnership & Collaboration: Use of Talent & Influencer; Film: Online Film: Online Film: Viral Film), 1 Bronze (Film: Online Film: Online Film: Consumer Goods)

  • 2026 White Square International Advertising and Marketing Festival: 3 Bronze (Creative: Branded Content & Entertainment: Visual Branded Content; Media: Channels: Social Platforms & Influencers; Efforts & Achievements: Communication: Branded Content)