Porsche India Porsche Liter of Light

PMG Integrated Communications Pvt. Ltd.

While Diwali, the festival of lights, illuminates India with millions of shimmering lights, a stark reality persists in many rural communities: the lack of access to reliable electricity. Millions of families depend on hazardous kerosene lamps, jeopardizing their health and limiting their opportunities. Porsche saw a chance to make a tangible difference, to bring the light of progress and hope to those living in darkness.

 

Porsche transformed India’s Diwali celebration into a powerful statement on sustainability with a breathtaking installation of 1,963 solar lamps arranged as the iconic Porsche Crest at Mumbai’s Gateway of India. This Guinness World Record-setting display merged luxury with social responsibility, illuminating the lives of thousands in electricity-deprived rural communities. By partnering with Liter of Light, Porsche created a campaign that empowered local women, brought sustainable lighting to off-grid villages, and positioned the brand at the forefront of India’s electric mobility revolution.

Awards

  • 2025 WOW Awards Asia: Gold (Special Event of the Year for a Brand)