Desire isn’t just a feeling. It’s an experience.

At Bharat Mobility Global Expo 2025, Mercedes-Benz India unveiled the “Arena of Desire”—a bold, architecturally stunning pavilion where luxury, technology, and spectacle converged. From the hypnotic motion of Kinetic Rings to India’s first public Electric G-Turn demonstration, every element turned heads and set benchmarks.

Despite engineering complexities, the pavilion delivered immersive, multi-sensory engagement. With India national cricket captain Shubman Gill launching key models and electrifying the outdoor arena, the buzz was undeniable. The Concept Car on a dynamic turntable, the kinetic light and music show, and the groundbreaking G-Turn outdoor experience captivated thousands.

Luxury was not just displayed—it was redefined, setting new standards for automotive showcases in India.