In the bustling landscape of India’s smartphone market—the second largest in the world—Google Pixel faced a formidable challenge. With over 30 brands vying for the attention of more than 700 million users, the market was saturated.

Premium shopping malls in India, the chosen venues for the activation, were already flooded with competing mobile brands, each boasting their own AI features with similar promises of AI-driven innovation, sleek designs, and cutting-edge features. Consumers, particularly high-net-worth individuals (HNIs) and tech-savvy early adopters, were skeptical of marketing gimmicks and had high expectations for premium experiences. For Google Pixel, the task was not just to compete but to stand out in a sea of sameness during the launch of their latest offering—Google Pixel 9 Pro Fold.

To succeed, Google Pixel needed a campaign that was not just innovative but transformative. Google Pixel created “The Pixel Memory,” a groundbreaking sensory-driven activation that leveraged the powerful connection between scent and memory. Deployed in premium shopping malls across Delhi, Mumbai, and Bengaluru, this innovative campaign used Gemini AI to analyze visitors’ personalities and preferences, creating unique custom fragrances for each participant.

By transcending traditional product demonstrations with an emotional, multi-sensory experience, Google Pixel successfully differentiated itself in a market saturated with similar AI promises. The campaign reached over 450,000 people, engaged 8,500+ unique visitors, crafted 2,500+ personalized fragrances, and delivered a remarkable activation, establishing Google Pixel 9 Pro Fold as a premium, innovative product and brand that creates meaningful connections with consumers.