Designing culture, not just campaigns:

For nearly two decades, I have been a passionate “creative missionary,” driven by the thrill of solving people’s real-life pain points. Leveraging a strong digital background, I help clients navigate complex brand challenges with innovative solutions.

As Executive Creative Director at Medialand, my focus is on designing our internal culture to build an empathetic and inclusive creative environment. For me, creativity is intrinsically linked to play. I thrive in environments where I can challenge conventions and subvert expectations—always with a sense of joy. This playful approach creates an infectious energy that pulls others in, fostering collaborations with people who share the same hunger for work that matters. Embracing a flat management style, my guiding principle is to “overturn less and add more,” empowering creatives to draw strength from their own confidence.

This philosophy has led to global accolades for our team, including the Grand Effie at the Effie Awards Greater China. Serving as a jury member for festivals like Cannes Lions, Spikes Asia, The One Show, and London International Awards, my ultimate goal is to push the industry forward and ensure the world experiences the true depth and warmth of great creativity.

Roles and titles current when this article was published in September 2026.