Powering the next chapter of Hakuhodo’s global business:

My aspiration is to transform Hakuhodo International into a next-generation global collective chosen for its excellence in sei-katsu-sha* value design. This concept represents Hakuhodo’s unique approach to creativity—designing meaningful change in sei-katsu-sha’s lives through every aspect of our collaboration with clients, from communications and business to social initiatives—to generate new value, markets, and happiness.

Toward maximizing this, I view nurturing a culture where our teams across Hakuhodo International can embrace challenges with enthusiasm and joy as an important personal mission. Central to this effort are two values I hold dear: transparency and experimentation—principles I hope to share and grow together with our global collective.

* “Sei-katsu-sha” is a term we use to describe people not simply as consumers, but as fully rounded individuals with their own lifestyles, aspirations and dreams.

Roles and titles current when this article was published in May 2025.