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A “port of creativity” where people of all generations and specializations map out new societies
Launch of a school specialized in creativity

Tokyo—September 15, 2020—Hakuhodo Inc., Japan’s second largest advertising company, is pleased to announce the official opening of UNIVERSITY of CREATIVITY (UoC) TOKYO Campus. UoC is a lifelong learning platform open to people of all ages and specializations. It aims to explore, experiment, and cultivate human creativity to reshape the future. Sign-up and session bookings are now being accepted through the official website (https://uoc.world).

“We are ALL born Creative” is UoC’s core philosophy. In the age of AI, big data and IoT, UoC believes that it is necessary to redefine creativity as humankind’s greatest untapped capital. Through cross-disciplinary research of diverse creativities, UoC seeks to address the social issues of today and uncover new dynamics of human emotion.

UoC TOKYO Campus, located above Akasaka station, is branched into areas that activate creativity, such as: “Mandala,” where discussions take place beyond the borders of humanities, arts, and sciences; “History of Human Creativity,” a research project on humankind’s creativities over its 300,000-year history; “Forest,” where one can dive through thousands of books on creativity; and “Tomorrow Kitchen,” where gastronomy workshops will be held to stimulate the five senses. Anyone is free to join UoC’s TOKYO Campus by signing up for membership and booking relevant sessions.

Ten creative fields will be explored in depth by experts, designers and cultural leaders, including Creativity with AI, Creativity for Sustainability and Creativity for Post-Corona Society. UoC’s unique three-layered system (Bodaiju) combines learning, research and social action holistically, to transcend public-private-academic sectors. Cross-disciplinary dialogue for social sculptures will be produced (Mandala); diverse specialists will further deepen research and designs (Ferment); and then prototypes will be socially implemented with local communities and corporations (Play).

Currently, in all corners of the globe, new innovations, new lifestyles, new ways of working, new stories and new community developments are emerging to shape the post–COVID-19 world.

We hope UNIVERSITY of CREATIVITY will become a port of human curiosity and playfulness that will serve as a driver for future social growth.

■ UNIVERSITY of CREATIVITY (UoC) TOKYO Campus
Opening hours (tentative): Monday–Friday, 10:00–17:00
Location: 23rd Fl., Akasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo 107-6301, Japan
Operating company: Hakuhodo Inc.
Architectural design: Schemata Architects
Inquiries: info@uoc.world
Website: https://uoc.world

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