Tokyo—December 11, 2015—Hakuhodo Group company TBWA HAKUHODO Inc. (Minato-ku, Tokyo; Yuzo Sato, President and CEO) was named Creative Agency of the Year 2015 in the Japan category of the Agency of the Year Awards, hosted by the region’s largest advertising industry magazine Campaign Asia Pacific. The win is TBWA HAKUHODO’s sixth in a row in the category.
The Creative Agency of the Year award represents a comprehensive recognition of the full scope of an agency’s operations. It considers diverse facets such as: achievement of business goals, new business development efforts, human resource development and overall contribution to the industry. This year TBWA HAKUHODO was also given special recognition for excellence in the following individual and team categories in the Japan and Korea region: Agency Head, Creative, Talent Management Person/Team, Planner and Account Person. This year also marks the fourth time the agency has been presented the prestigious Agency Head of the Year. Received previously in 2011, 2013, and 2014, this year’s award honored Yuzo Sato, who was appointed President and CEO of the agency in April.
– Agency Head of the Year
Yuzo Sato, President and CEO
– Creative of the Year
Takahiro Hosoda, Creative Director
– Talent Management Person/Team of the Year
Yuichiro Horie, Group Planning Director
– Planner of the Year
Masa Okazaki, Senior Planning Director
– Account Person of the Year
Toshiatsu Kobayashi, Interactive Supervisor/ Digital Strategist