Tokyo—June 11, 2015—Hakuhodo Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO), Japan’s second largest advertising company, has established WHERE ART and SCIENCE FALL IN LOVE Laboratory, a next-generation creative project that meshes humanities/science/art and industry/government/academia to invent new futures. The new Lab started full operations in June.
WHERE ART and SCIENCE FALL IN LOVE Laboratory is led by Kentaro Ichiki, a Hakuhodo Creative Director who has been involved in the turnaround of numerous corporate and government projects. Ichiki became Editor in Chief of Kohkoku, a journal he reoriented to cover the topic “where art and science fall in love” in 2012, and was named a World Economic Forum Young Global Leader in 2014.
The Laboratory’s members are leaders in the fields of creative direction, design, programming, data science, architecture, engineering, biology and music. They take perspectives that are often viewed as being in opposition to one another, such as emotion and logic, tradition and future, Japanesque and globalization, design and technology, corporate profit and sustainability, and combine them on a higher dimension to solve social and corporate issues using a much broader frame of reference than ever before.
The Laboratory provides companies with growth scenario support and creative consulting that take into consideration long-term social trends. It also promotes integration of industry, government and academia through creative joint research with tertiary education facilities, development of growth strategies for governmental organizations and local authorities, and commercialization of projects in collaborations with industry. Furthermore, through its affiliations with investment institutions, the Laboratory sets up unprecedented business schemes that combine investment, business management and creative toward inventing new futures.
About WHERE ART and SCIENCE FALL IN LOVE Laboratory
Representative: Kentaro Ichiki
Established: April 1, 2015
Members: 6 (at establishment)
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