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We are excited to share that Kingdom Digital, part of the Hakuhodo International Collective, has won seven awards at the 2026 Dragons of Asia and Dragons of Malaysia, recognizing its creative and effective work for Applecrumby (Duchess Mercantiles Malaysia) and SUPER (Jacobs Douwe Egberts Malaysia). The wins span integrated marketing, brand trial and sales generation, loyalty and acquisition, content creation, and creative excellence, highlighting the agency’s ability to combine strong creative thinking with meaningful audience engagement and business impact.

At the Dragons of Malaysia, Kingdom Digital received five awards for its work across Applecrumby and SUPER. Applecrumby’s campaign secured Gold for Integrated Marketing and Gold for Brand Trial or Sales Generation, alongside Silver for Loyalty & Acquisition. Meanwhile, SUPER was recognised with Silver for Content Creation and Bronze for Creative Excellence.

The recognition continued at the Dragons of Asia, where Applecrumby received Bronze for Loyalty & Acquisition, while SUPER took home Silver for Content Creation.

“Winning across both Dragons of Malaysia and Dragons of Asia is a great reflection of the kind of work we want to create at Kingdom Digital: work that is creatively strong, but also has a clear purpose and impact,” said Ryan Ong, CEO of Kingdom Digital. “What makes these wins particularly meaningful is that they recognize different aspects of the work, from integrated campaigns and business results to content and creative execution. It’s a testament to the teams and clients who push us to make the work better.”

For Applecrumby, the recognized campaign was built around strengthening the brand’s connection with Malaysian mothers, bringing together an integrated mix of creative, experiential and content-led touchpoints to drive both brand engagement and trial.

For SUPER, the winning work demonstrates how content can be used to create stronger connections between brands and their audiences, with recognition across both Malaysia and Asia for its content creation and creative execution.

With seven awards across the two Dragons competitions, these wins add to Kingdom Digital’s growing body of industry recognition in 2026, reinforcing its commitment to creating work that is Made Differently: grounded in insight, shaped by creativity, and built to make an impact.

Click here to view the full list of winners at the 2026 Dragons of Malaysia and Dragons of Asia:
2026 Dragons of Malaysia Winners Release
2026 Dragons of Asia Winners Release