Tokyo—September 1, 2017—Hakuhodo Inc. (Minato-ku, Tokyo; Masayuki Mizushima, President & CEO), Japan’s second largest advertising company, is delighted to announce that its Gravity Cat work for Sony Interactive Entertainment Inc. has won the Film Grand Prix at AD STARS 2017. The 10th annual AD STARS festival was held in Busan, Korea from August 24–27.
The Hakuhodo Group won a total of 38 awards, including 9 Gold, 16 Silver and 12 Bronze.
In the Top Innovative Awards, given this year to commemorate the 10th anniversary of AD STARS, Hakuhodo was also selected as the winning agency for Japan in the Top Innovative Agency, Creative category.
In addition, at New Stars, a creative competition held during AD STARS for national teams comprised of creators aged 30 and under, a team led by the Hakuhodo Group’s Gentaro Yajima took out the Bronze prize.
・AD STARS 2017
Film: Product & Service
Advertiser: Sony Interactive Entertainment Inc.
Title: Gravity Cat
Agency: Hakuhodo Inc.
・Top Innovative Awards
Top Innovative Agency, Creative
Winning agency for Japan: Hakuhodo Inc.
Note: Special awards to commemorate the 10th anniversary of AD STARS, the Top Innovative Awards were presented to innovative creative companies participating in AD STARS from Japan, Korea and China.
Copywriter: Gentaro Yajima (Hakuhodo)
Strategy Planner: Nahoko Wakida (McCann Erickson)