• Reportage

Source: Thai Post

Hakuhodo Group, one of the world’s leading agency networks, has officially announced a major leadership restructuring in Thailand, appointing Mr. Koki Ito as Group Chief Executive Officer (Group CEO) and Ms. Jirapat Kanchanosot as Group Co-Chief Executive Officer (Group Co-CEO). The appointments reflect Hakuhodo Thailand’s strategic direction to strengthen its agency network in Thailand while enhancing the organization’s capabilities to stay competitive in the future.

March 27, 2026 – This restructuring marks a significant milestone for Hakuhodo in strengthening collaboration across the group under the “One Hakuhodo” concept. By integrating the strengths, expertise, and resources of each affiliated company, the group aims to deliver more effective and comprehensive solutions that better address clients’ needs. At the same time, Hakuhodo Thailand continues to build on its strong creative capabilities while accelerating the development of Digital and AI capabilities to enhance operations, data analytics, and the creation of new brand experiences.

Currently, Hakuhodo Thailand comprises more than 10 affiliated companies and over 1,000 employees, making it one of the largest agency groups in Thailand. The organization provides fully integrated services across Brand & Communication and Digital Solutions.

Mr. Koki Ito is a new-generation Japanese executive with extensive international experience across multiple markets and regions. Under his leadership, every market he has overseen has achieved outstanding success, leading Hakuhodo to entrust him with overseeing Thailand, one of the group’s key strategic markets. He succeeds Mr. Teruhisa Ito, former President & CEO, who has returned to Japan to assume a new role at Hakuhodo headquarters. With his agile leadership style, openness to new ideas, and deep understanding of today’s business environment, Mr. Koki Ito is well-positioned to lead the organization through a rapidly changing industry landscape.

Ms. Jirapat Kanchanosot, a Thai executive who previously served as Chief Operating Officer of Hakuhodo Thailand, has continuously contributed to the group’s success. She brings extensive expertise in marketing strategy, brand building, and campaign development at both local and international levels. In addition, she has played a key role in strengthening the organization internally through talent development and a distinctive organizational culture, helping position Hakuhodo as an inspirational workplace within the advertising industry.

The collaboration between the two leaders reflects the combination of global perspective and deep local insight while accelerating transformation to strengthen competitiveness in the digital and AI era. Together, they aim to drive Hakuhodo Thailand toward becoming a modern agency network that is stronger, more agile, and better equipped to meet the future needs of clients.

Hakuhodo Thailand believes that under the leadership of Mr. Koki Ito and Ms. Jirapat Kanchanosot, the organization will achieve significant positive transformation and further reinforce its position as one of Thailand’s leading agency networks, ready to grow sustainably on both regional and global stages.

This restructuring and strengthened collaboration across Hakuhodo Thailand represent another important milestone for the advertising industry. By integrating the specialized expertise of its affiliated companies while accelerating its ambition to become a leader in Digital and AI solutions, Hakuhodo Thailand continues to strengthen its comprehensive capabilities and position itself as one of the most dynamic and competitive agency networks in the market.

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Click on the below to read the full article by Thai Post:
https://www.thaipost.net/economy-news/970423/